Window display's ultimate goals

Do you want to know more about window displays and what results you can achieve through a proper setting-up? if you run a retail store, window display is one of the most important activities to care about for the success of the store. But in order to do it in an effective way you need to be really conscious about the specific focus of a window display and what its main goals are.

Essentially retail window display is about attracting more customers to the store. As a mix of art, fashion, design and marketing it not only has to quickly grab consumers' attention, but it has to provide people an experience of the products, or it's better to say an exeperience of the brand showcased. Another important duty of window display indeed is helping brands define and communicate their image as clearly as possible.

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First and foremost a retail window display must be eye catching: it takes only a few second to walk past a store window and if you don't grab people attention, you have probably lost a sale. For this reason window's main goal is to divert the focus of the shopper to your retail store. We can affirm that today we all live and work in an era characterized by processes of products' commoditization, and we can notice this in many different categories: products are becoming more similar in terms of style and manufacturing. For this reason competition and differentiation lie always more often on the retail store experience and on the level of engagement the store provides to customers.

Grabbing attention in order to make people get in the store is the ultimate goal of a window displays, together with giving a tangible experience of product's philosophy. Once people have walked in, the duty to convert visitors into sales is up to other's store operations.

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