Happy Windows Blog

How brands can keep traditional retail store alive avoiding digital disruption

How brands can keep traditional retail store alive avoiding digital disruption

09 Luglio 2018

It's not a breaking news that digital is changing the meaning of retail. In the last ten to twenty years a lot of industries, ranging from encyclopedic...

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5 Tips to boost the performance of your display windows

5 Tips to boost the performance of your display windows

25 Giugno 2018

With the expression “display window” we refer to the windows in a shop showcasing items for sale designed with accuracy to attract customers to the...

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Two different kinds of store layout to set up

Two different kinds of store layout to set up

11 Giugno 2018

Once shop windows display have fulfilled their duty and people are inside the store, a new important chapter in the retail business start, and it’s crucial...

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Window Dresser and Visual Merchandiser, two different jobs that get mixed up too often.

Window Dresser and Visual Merchandiser, two different jobs that get mixed up too often.

22 Maggio 2018

There is an old commonplace in our business never sufficiently clarified. In more than 30 years of experience we have noticed that a lot of people, customers...

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What is a store? A possible definition

What is a store? A possible definition

07 Maggio 2018

Have you ever tried to give a definition of a store? Defining something looks like an easy task, but if you stop and start thinking about the essence of...

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