Two different kinds of store layout to set up

Once shop windows display have fulfilled their duty and people are inside the store, a new important chapter in the retail business start, and it’s crucial for the brand’s sales turnover to implement it properly. Store layouts establish the organization of the store in terms of how each different part of it is related to one another and how they work together. Layouts are related to itineraries and customers flow.

Store interior should lead retailers to increase returns on investment and need to be consistent with their market position and strategy, and its main goal is to keep customers inside the store as long as possible. In this way if interiors are well designed it’s more likely to influence customers’ shopping decisions and the layout choosen to implement has the duty to support this psychological process ongoing in visitors’ mind, finally creating a positive experience for customers.

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Positions of items is everything but casual and it’s organized in order to attract people and their desire and also make them buy as many products as they can afford. Store layout is important also for circulation: it allows people to easy navigate to all part of the store. Here you can find the two principals and most common approach to store layout.

GRID BASED LAYOUT APPROACH

This kind of store layout is very common among supermarket, groceries and convenience stores. It best suits to small retailers with large inventories of shelf-stocked products. For example: books and magazines, toys and foods.

AISLE BASED LAYOUT APPROACH

It’s most common in the fashion industry. In this layout traffic pattern are more fluid and it provides an intimate and relaxing environment capable of facilitating shopping and products’ browsing. Customers are finally welcomed to take different view angles. The arrangement of the furniture is not random at all and it will let our clients visit all the areas we want they visit.

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