BARBOUR FW23

Barbour New Collection FW23

Location: Italy
Dates: October 2023
Art Direction: Omar Pallante
Visual Merchandising: AVP team
Photos: AVP team


The campaign dedicated to the FW2023 men's and women's collection is rich and versatile, from country models such as the iconic Barbour waxed jacket, through corduroy trousers and sweaters, up to the more contemporary garments
for the modern man such as quilted jackets and casual sweatshirts.
The Barbour collection features a wide range of distinctive styles enriched by elegant sun hats to rain umbrellas, representing the historical characteristics of the brand in a more modern and contemporary key.
Arte Vetrina Project Creative Studio, thanks to its network of visual merchandisers distributed throughout Europe
in addition to developing merchandising books and related guidelines consistent with the brand image, it has been organizing and setting up the Italian Corners and Show Rooms of the WP Lavori in Corso group for a decade.