SAVE THE DUCK BHV PARIGI FW23

NOVEMBER 2023

Location: BHV Les Marais, Paris.
Art Direction: Omar Pallante
Concept development: Arch Lara Pallante, Arch Matteo Mammato, Studio Associato SpazioSP
Project managing: Giulia Calzoni
Production and Installation: Dades Paris
Photos: Dades Paris

Arte Vetrina Project Creative Studio in line with the ethical and environmental principles of the iconic Save The Duck brand
designed and created the FW'23 window on the front of the fantastic BHV Le Marais Department store located in the artistic heart of Paris.
The objective was to respect and represent the importance that the brand attributes to the creation of eco-sustainable garments made with materials with low environmental impact.
The most iconic product of the winter season remains the down jacket; his decisive spirit and at the same time his incredible lightness will be the great protagonists also for this FW'23.
The setting up takes up the colors of the brand and the claims around which the image of the company itself is built and founded.
Safeguarding animals and making the planet a better place are among the most important missions of the Save The Duck brand.