SLOWEAR SUMMER IS A STATE OF MIND SS23

Location: Milan, Italia
Art Direction: Omar Pallante
Head of Creative: Spazio SP/ Arch. Lara Pallante
Head of Concept Development: Slowear VM team
Production: Xpose
Ph: Andrea Lavaria

Milan, Hamburg, New York, Chicago and Tokyo are identified as the most important stores for the brand image of the group.
Once again, the collaboration between the Slowear brand and our group of creatives give life to the window display project for Spring Summer Collection 2023.

Incotex Mare is the line designed to experience the style, quality and comfort of the Incotex world even on the beach.

The beach cabin number 18, which shows the iconic claim "SUMMER IS A STATE OF MIND" is exhibited in all SLOWEAR stores and features garments made of high quality technical fabric that are characterized by versatile and original vintage prints and striped patterns inspired by the Italian summer of the 60s.

The most iconic product of the summer season remains linen, its decisive hand and lightness will also be the great protagonists for this SS23, on a proposal that is divided between blazers, trousers, Bermuda shorts and shirts.

The collaboration between SEBAGO and SLOWEAR is back for the SS23, with a new exclusive interpretation of the iconic boat model made for 33% from the recovery of production waste.