CORNELIANI MTM 2020

Milan, Rome, Florence, Paris, London
February 2020
Art direction: Lara Pallante
Concept Development: Matteo Mammato
Produzione: Giprint
Shooting by: Federica Bottoli
Windows Ph: Andrea Lavaria

Based on the principles of tailoring and the perfect fit, Corneliani's "SU MISURA" campaign is inspired by the service offered to the customer by a team of specialized professionals who take care of every detail of the product in an exclusive and dedicated way. The creative development of this window display was inspired by the principles of craftsmanship, uniqueness, refinement and elegance. The multitude of hands expertly photographed and printed on handcrafted canvas frames surround the "sectioned suit" to represent the genesis of the garment. Finally, a cotton thread connects the hands transmitting the sense of connection between all the actors of this creative and artisan process.