MANIFATTURA PAOLONI - PITTI UOMO 101

https://www.youtube.com/watch?v=_pLzxht5VOM


January 2022

Location: Pitti Uomo 101 Firenze, Italia
Art direction : Omar Pallante
Head of concept: Arch Lara Pallante, Federica Franceschini, Matteo Mammato
Production: Forpress / Lollo Carpenter
Photo and Video: Dario Barletta ph

After the important collaboration that took place for the Pitti Uomo 100 edition, Arte Vetrina Project conceived, designed, built and set up the exhibition area of ​​Manifattura Paoloni, for the 101st edition of Pitti Uomo 2022. The product, the absolute protagonist of the installation, is an example of classicism, style and tailoring. Internationally recognized for its contemporary interpretation of “male dressing well”. The installation is divided into 3 areas, Archive, Time and Manufacture, capsules of the Paoloni brand, and is entirely characterized by a precise use of color. Overall, petroleum, gray and warm yellow tones dominate, broken down and divided into the 3 main themes of reference. Each area is represented by elements that recall the strong points of the company, from a strong link with tradition and made in Italy, to its ability to be highly current. To further emphasize the flavor of the space, each characterizing element that distinguishes these 3 areas has been flocked like the hangers that present the collections. The design is homogeneous and broad, creating an exhibition path able to lead the customer to discover all the items of the new collection. The warm, autumnal tones promote a welcoming and relaxing feeling