WP BARBOUR FW25

Barbour New Collection FW'25

Location: Italy
Date: November December 2025
Art Direction: Omar Pallante
Visual Merchandising: AVP Visual Team
Photos: AVP team

The new FW25 collection celebrates the most authentic essence of Barbour: a journey into the brand’s roots, through the landscapes of Ayrshire and the heritage of its exclusive family Tartans.
Our team enhances this identity with meticulous attention to detail and a deep understanding of Barbour’s visual language, transforming every men’s and women’s corner into a coherent, contemporary visual narrative deeply connected to tradition.
It is a season that looks back in order to move forward: renewed heritage, modern functionality, timeless authenticity.
The Original & Authentic Barbour Tartans and Ode to Ayrshire lines bring the family Tartans back to the forefront symbols of belonging and quality reinterpreted across iconic outerwear.
The Heritage+, Re‑Engineered and Modern Heritage collections expand the story with updated volumes, technical details, patchwork constructions and rich palettes that carry the season from autumn into winter.
Our visual service, with over 30 senior visual merchandisers active across Italy and Europe, oversees every detail of the setup from product selection to the creation of new stories and combinations, to the redistribution of furniture at each intervention.
Mannequins styled with editorial‑inspired looks stand out alongside curated display tables, guiding the customer through a considered journey that highlights every key category of the season.
An integrated and recognisable presence, designed to offer a shopping experience in perfect continuity with Barbour’s heritage and its contemporary, global evolution