Barbour New Collection SS25

Barbour New Collection SS25

Location: Italy
Date: April – June 2025
Art Direction: Omar Pallante
Visual Merchandising: AVP Visual Team
Photos: AVP team

This collection celebrates Barbour’s timeless classics – the best British clothing for the best British weather.
Our team, with its signature tailoring precision and deep brand knowledge, enhances Barbour’s identity in the dedicated Men’s and Women’s Spring Summer 2025 corners. An identity that reflects the past, defines the present, and looks to the future:
Tradition with a modern spirit.
Durable yet stylish garments carry forward Barbour’s iconic style through contemporary interpretations of historical craftsmanship. The palette features fresh, vibrant tones. Barbour’s signature details become bolder, with oversized collars, tone-on-tone finishes, and polished brass accessories.
It’s a return to origins, celebrating the brand’s heritage. Our visual service, supported by over 30 senior visual merchandisers, ensures a consistent and integrated presence across all the client’s Ita/EU corners, offering a refined and immersive experience.