BARBOUR FW24

Barbour New Collection FW'24

Location: Italy
Dates: November 2024
Art Direction: Omar Pallante
Visual Merchandising: AVP Visual Team
Photos: AVP team

Waxed jackets and quilted outerwear, accompanied by accessories that complete a perfect look for the cold seasons are the protagonists of this collection.
Our team, thanks to careful attention to detail and in-depth knowledge of the brand, creates projects that enhance the image of Barbour in the corners dedicated to the Fall Winter 2024 men's and women's collection.
Our setups combine natural materials and warm textures, evoking the brand's outdoor heritage and creating a welcoming and sophisticated atmosphere.
Our visual service, with over 30 senior visual merchandisers, allows us to have a coherent and integrated image across all the customer's Italy/EU corners.