AÏSHTI SPRING SUMMER 2017 MIDDLE EAST - UAE

https://www.youtube.com/watch?v=zOc6lt2BMj8

Middle East - UAE
March 2017
Art director: Omar Pallante
ft. Sagmeister & Walsh, New York
Production: Coolest
Ph. Mohammad Mahdi

The new Aïshti spring campaign 2017 is an homage to the world of art . By using large rotating discs filled with colored quartz powder, have been included within the windows display real installations. The discs that run in sync are the perfect backdrop for the campaign's claim "ENJOY YOUR LIFE" while the shades of blue and yellow highlight the mood of the new collections. Huge flat lay in dibond find space inside the case exposing in an original way the new outfits.