CALVIN KLEIN DUAL TONE SS2014 MILAN

La Rinascente
Milan, Italy
April 2014

The 8 windows of La Rinascente Duomo in Milan have been set to celebrate the launch of the new underwear Calvin Klein "Dual Tone". Bum forms and enlighted tubes were highlighting the product,highlighting the attention on the hashtag “#mycalvins” inviting clients to post their pictures while wearing Calvin Klein underwear.