SLOWEAR NEWSSTAND FW 2025

Location: Slowear - Europa, USA, Giappone

Head of Creative: Slowear team

Development: AVP & Studio Associato Spazio SP

Production: Xpose

Ph: AVP Team


A visual narrative that travels across seasons and geographies, where Slowear’s identity is reflected in every detail. The Edicola windows become sartorial microcosms: from Venice to Tokyo, through New York, each display is conceived as a contemporary newsstand—where the product takes center stage and the context amplifies its story.
The autumn palette unfolds in warm textures and elegant layering: chunky knit cardigans, double-faced wool ponchos, tailored trousers, and accessories placed with scenographic precision. Materials interact with the architecture of the space perforated panels, soft lighting, and urban reflections.
An invitation to slow down, observe, choose. Slowear Edicola is not just a window it’s a point of view.
ARTE VETRINA PROJECT oversaw the development and execution of the creative concept, designed in collaboration with the Visual Merchandising Team of SLOWEAR. This partnership made it possible to create a window display that perfectly reflects the identity of the SLOWEAR brand