SLOWEAR NORTH SAILS CAPSULE AI24

Location: Slowear - Europe, USA, Japan
Head of Creative: Slowear team
Development: AVP & Studio Associato Spazio SP
Production: Xpose

The windows of Slowear boutiques around the world celebrate the splendid collaboration between 2 unique brands: Slowear and North Sails.
This capsule collection perfectly combines the identities of the two brands, mixing tailoring and technical excellence in a collection that redefines the essence of Outerwear for Fall/Winter 2024.
The setting created in collaboration with the Slowear Creative Office to represent this collection and display the most iconic pieces, is composed of marine teak panels,
embellished with portholes, barometers and nautical ropes.
The collection represents the meeting between the high tailoring of Slowear and the great technical performance of North Sails, giving life to reversible pieces that adapt to every occasion.
The installation expresses a mix of maritime style and contemporary luxury, focusing on attention to detail and quality of design.