SLOWEAR ZANONE ICE COTTON SS24

Location: Slowear - Europe, USA, Japan
Head of Creative: Slowear team
Development: Arch Lara Pallante, Arch Matteo Mammato, Studio Associato Spazio SP
Production: Xpose
Ph: AVP team


For the summer 2024, SLOWEAR presents the "ICE COTTON" showcase project.
This set up is a tribute to the brand's stylistic canons, designed to highlight the quality of fabrics and vibrant colors that characterize this season.
The setting up focuses on an iconic garment: the “Bermuda”.
A symbol of high summer tailoring, SLOWEAR Bermuda shorts embody elegance and comfort, becoming the central element of our display, a display for which we made super-realistic Ice Cream Carts, in real sizes and with matching colors to Mira's brand collection.
The perfect craftsmanship and refined design of the Ice Cotton Bermuda shorts, are enhanced by a selection of fine fabrics and fresh colors, recalling the lightness of spring and the vibrancy of summer.
ARTEVETRINAPROJECT, oversaw the development and implementation of the creative concept designed with SLOWEAR's Visual Merchandising Team.
This collaboration enabled the creation of a showcase that perfectly reflects SLOWEAR's brand identity
The "ICE COTTON" showcase invites you to experience summer in style, celebrating the beauty of the fabrics and colors that make this season unique.