WOOLRICH FW2020
https://youtu.be/o43hCS9Nmww
September 2020
Locations: Milan, London, Rome, Munich, Berlin, Amsterdam, Frankfurt, Stuttgart, Düsseldorf, Hamburg, Stockholm,
Antwerp, Sylt, Cortina, Forte dei Marmi
Art direction: Omar Pallante
Head of Creative: Lara Pallante
Head of Concept Development: Eva Simoncini
Concept Development: Matteo Mammato
Production: Forpress
Special Effects: Joyproject
Ph & Videos: Dario Alejandro Barletta
Woolrich embraces the transition from Summer to Fall with their new FW2020 “Without Barriers” campaign. The concept was designed and fabricated to mimic the changing of the seasons by transforming the SS2020 window display we designed earlier this year into a striking outdoor design filled with brilliant Autumn colors. Our designers created a technological system that could move the leaves like the morning wind, creating a bright window display that is the perfect environment to showcase the brand’s resilient outdoor jackets from the new collection.