V-GRASS NEW OPENING 2018 MILAN

V-Grass Flagship
Milan, Italy
March 2018
Art Direction: Omar Pallante
Creative Concept and Project Management: Lara Pallante Architect
Mannequins: La Rosa
feat. Caterina Crepax & le Fucine di Efesto
Ph. Mattia Di Falco

For the flagship V-Grass Luxury Store new opening, in the middle of the fashion district of Milan, we worked together with the Textile Artist Caterina Crepax and her magical team, La fucina di Efesto and the Worldwide Creative Director Mahalia Richards to realize this installation which reports Chinese brand’s interest for the Italian style, through a silk thread which goes across the store to hold together the millennial tradition of the Chinese royal dynasty, brocade great expertise and made in Italy.