FERRARI PRIMATO WATCH 2017 MILAN - MARANELLO - ROME

http:// https://www.youtube.com/watch?v=AGA_dr1FGDQ

Milan, Maranello, Rome
September 2017
Art Direction: Omar Pallante
Creative Concept and Project Management: Lara Pallante Architect
Production: Coolest
Video: Federico Pavani
Ph. Mattia Di Falco


Ferrari Primato Watch originates from the collaboration between Scuderia Ferrari and Movado Group. Thanks to the use of hi-tech materials the man and women collection is characterized by the engaging and fascinating style of the renowned racing team. Considering the qualities Scuderia Ferrari and Movado Group gave to the product, our creative design project stands out for the presence of a lenticular technology at the center of the window displays that allows passers and customers to see a 180° view of the Primato Watch. The backdrop image, with a beton and underground character, donates a deep prospective effect to the composition recalling elements like speed and competition as well as the excellence of Ferrari Brand.