LONGINES ST. IMIER 2017

Longines Headquarter
Saint Imier, Switzerland
June 2017
ft. La Cellula Lab
Art Direction: Lara Pallante

To celebrate horse race events promoted by Longines as main sponsor, we have set up the headquarter of the famous swiss brand. The project developed by La Cellula Lab has been installed by our team and it reproduces some natural elements of the horse racing world like caps and stirrups, discipline associated with Longines' brand nowadays Official Partner of the International Federation of Horseracing Authorities (IFHA).