SLOWEAR EXPRESS SHOWROOM MILANO FW25

https://www.youtube.com/watch?v=NstYHiOiB4w

Location: Slowear Showroom Milan, Italy
Head of Creative: Slowear team
Art Direction: Arch. Lara Pallante
Development: AVP Team & Studio Associato Spazio SP
Production: Sartori Group
Ph & video: AVP Team


“Express” is an installation that evokes the atmosphere of a timeless journey.
Inside the wonderful Slowear Milanese Show Room in Corso Sempione,
the setting reproduces a retro-style train carriage, with elegant velvets, classic lanterns, and extremely refined details, creating an intimate and welcoming atmosphere.
The protagonists of the installation, on this journey that evokes the atmosphere of a bygone era with a fusion of comfort and timeless style, wear garments from Slowear's Fall Winter '25 collection.
“Express” celebrates travel as a moment of growth, through elegance, comfort, and reflection.