SLW SHOWROOM MILANO SS25

Location: Slowear Showroom Milan, Italy
Head of Creative: Slowear team
Development: AVP Team
Production:Sartori Grooup
Ph: AVP Team

Inside Slowear’s Milan showroom, the set-up created for the presentation of the SS26 collection is concentrated in the central entrance area, transforming it into an authentic visual and sensory narrative.
The concept comes to life around the themes of dynamism and travel, which become the guiding thread to express the identity of the new collection.
Bamboo, stone slabs, gravel, majolica tiles, porcelain, and delicate woods evoke a Mediterranean summer journey through the scents and colors of Slowear, while Bonaveri mannequins renowned for their sculptural elegance bring the collection to life in a narrative of movement and discovery.
Through the interplay of full and empty spaces, textured surfaces, and airy areas, the installation creates a path that invites visitors to discover each garment step by step.
The idea of travel is not only geographical, but also emotional: an invitation to explore Slowear’s aesthetic with fresh eyes.
A dialogue between nature and style. The Mediterranean fragrances evoked by natural materials, the soft and sunlit hues of the collection, and the discreet elegance typical of the brand together represent a journey made of sensations and details a journey that tells the story of Slowear’s world and the pleasure of an Italian summer defined by light, color, and timeless beauty.