SLW SHOWROOM MILANO FW24

SLW SHOWROOM MILAN FW24

Location: Slowear Showroom Milan, Italy
Head of Creative: Slowear team
Art Direction: Omar Pallante
Development: AVP Team, Arch Lara Pallante, Arch Matteo Mammato, Studio Associato Spazio SP
Ph: AVP team

On the occasion of the change of the brand labels, with the inclusion of the new brown and beige colors and with the launch of the Modern Tailoring - Fall Edition collection, the installation made with macro letters that make up the brand logo and celebrates the distinctive style of Slowear stands out inside the iconic Show Room in via Solferino in Milan, in the heart of elegance, between quiet luxury and textile innovation. In a multifaceted present, characterized by daily challenges and complexities, contemporary man seeks safety and a form of positive expression of his uniqueness in clothing.