SAVE THE DUCK KADEWE BERLINO FW23

https://youtu.be/y5UHmfFFxHk

OCTOBER 2023

Location: Berlin, Germany
Art Direction: Omar Pallante
Concept : Arch Lara Pallante, Arch Matteo Mammato, Studio Associato SpazioSP
Production: Xpose
Installation: Akzente
Photos and videos : Dario Barletta ph


Safeguarding animals and making the planet a better place is among the missions of the iconic Save The Duck brand
In line with these principles, the Arte Vetrina Project studio designed and created the FW'23 Pop Up inside the fantastic KaDeWe Department store located in the heart of Berlin.
The objective was to respect and represent the importance that the brand attributes to the creation of eco-sustainable garments made with low environmental impact materials, the reduction of waste in design and the durability of the product.
The entire installation echoes the colors of the brand and the claims around which the image of the company itself is built and founded:
100% ANIMAL FREE, NETZERO 2030, WE RESPECT ANIMALS, WEPS.
The most iconic product of the winter season remains the down jacket, its firm feel and at the same time its lightness will be the great protagonists also for this FW23.