MSFTSrep FW22 MASSIMO BONINI SHOWROOM

May 2022

Location: Milano, Italia
Art Direction: Omar Pallante
Head of Creative: Studio Boom Milano
Project Management: Giulia Calzoni
Production: Forpress
Ph: Dario Barletta

Formed in 2012 by Jaden and Willow Smith alongside actor Moises Arias and musician Daniel D'Artiste, MSFTSrep is a collective of self-proclaimed "misfits".
The sartorial expression of the group’s artistry is defined by graphic prints and roomy silhouettes.
The presentation of the collection is inside the incredible building where the Massimo Bonini showroom is locted in the heart of the Milano fashion district.
The splendid location of the Borromeo d'Adda Palace balances perfectly with the FW collection.
The space is characterized by a mirroring black floor and elements that recall the focal points of the collection.
The collection blends the aesthetics of tailoring, streetwear and workwear to present an entirely new set of looks,
and is meant to be versatile, incorporating aspects of surf, and skateboarding culture.