Arte Vetrina Project


January 2022

Location: Pitti Uomo 101 Firenze, Italia
Art direction: Omar Pallante
Head of creativity : Arch Lara Pallante, Federica Franceschini, Matteo Mammato
Productions : Forpress / Lollo Carpenter
Photos and Video editing : Dario Barletta ph

After the important collaboration that took place for the Pitti 100 edition, Arte Vetrina Project conceived, designed, built and set up the exhibition area of Manuel Ritz, a brand of the Paoloni group, for the 101st edition of Pitti Uomo 2022.
The product represents the perfect combination of color and style, with daring combinations, unique prints and captivating details typical of the reinterpretation of the Manuel Ritz brand.
The subdivision of the space into multiple color areas with oblique and irregular cuts, was born with the clear intention of connecting the Manuel Ritz space to the adjacent Paoloni space but without losing identity and giving the exhibition space an immediate continuity of style.