The Neverending Palette - Sana 2021

SANA
Client: SANA
Location: Bologna, Italy
Art Direction: Omar Pallante
Concept Development: Arte Vetrina Project/Spazio SP Architetti
Production & Installation: GiPlanet
Copy Palette’s Copy: Isella Marzocchi - Progetto Caffeina
Graphic design: Fabio Gamberini
Ph & Video: Dario Alejandro Barletta
Supervisor: Simona Antonini

Partners: Ancorotti Cosmetics, Autajon, Aethera Biotech, BolognaFiere Cosmofarma, Cosmoprof, Cosmetica Italia, Fedrigoni, Hera SpA, Sana, Sanatech

The Neverending Palette, a project that was born from a collaboration with Sana, Cosmofarma and Cosmoprof and other very important players of the caliber such as Fedrigoni, Ancorotti and Autajan, all industry leaders.The project’s aim was to offer the market a suggestion, a risk, the future. A cosmetic palette developed in ideal shades for next season is already the future, a transformation. The choice of materials, actions and processes guides us to discover the possible lives of a cosmetic product.

Separately, the individual components initiate an endless reuse process, with raw materials that, when reintroduced on the market, are revived. At the same time at the Bologna Fair, inside the brand new and futuristic Hall 37, "THE NEVERENDING PALETTE" is featured in a circular installation that tells the various life stages of the product. It is marked by a path in four "stations", with its organic forms and descriptions of the materials used in the components of the Palette thus creating harmony with the beating heart of the space.