To dress your window display follow this simple checklist

Creating, dressing and managing window displays is an authentic project, and as every creative operation it’s everything but simple. It’s made of many different task and activities, involving a team that work together in order to make the idea turn into reality. Mastering all the rules of window displays could be daunting and intimidating especially if you are not too experienced in the business. While dressing your windows following this short checklist could be really helpful to keep on the right track:

SELECT A STRONG THEME

Usually window displays tell a story that needs to be tightly related to the brand. Having a strong theme prompting and fostering suggestions in prospect’s mind is key for the success of every retail action.

THINK IN BIG & BOLD TERM TO BE VISIBLE FROM THE DISTANCE

While drawing your ideas you have to work like a true visionary and to empathise with the final result, by trying to imagine which one could be the critical points and the mistakes not to do. Window displays need to be eye-catching and striking from the distance; thinking in big & bold term is usually the solution.

FEATURE MINIMAL STOCK IN WINDOW DISPLAY

Less is more is one of the most famous design’s rules. And it's not old-fashioned. The message your window displays convey have to be clear and legible in a very short time. For this reason do not overcharge windows with numerous different items. Keep it simple and strategically choose the items that better match your message and brand’s sales expectations. This will be much easier for customer to digest.

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CHANGE FREQUENTLY TO MAINTAIN INTEREST

To make a good job and stay relevant for customers, window displays re-setting up must take place at least every two weeks.

WINDOW DISPLAYS HAVE TO BE INTERACTIVE

Window displays are now more interactive than ever. Interactivity is nowadays probably one of the most grabbing expedient you can implement for your windows because it forces people to connect with your brand and became part of your work.

USE PROPS AND POSITION PRODUCTS AT EYE LEVEL

It’s important to make the experience of prospects and customers as simple as possible. Products should be organized in local groupings. For this reason do not place items in remote position; instead place them at eye level. Savvy window dressers use the triangle array, that means to position products with an ideal triangle as guideline in mind.

THINK IN A TRIDIMENSIONAL WAY
Remember that window displays are a 3D environment that enables long lasting impact and recall value.

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