Your Window Display is the first impression customers have of your store

First impressions really matter. Psychologists have proven that we swiftly judge someone we first meet in one-tenth of a second and our mind makes up an idea and a prediction of the person in front of us, and then we just highlight actions and/or behaviours that confirm our prediction. This brain’s process in psychology is related to the so-called Self-fulfilling prophecy and it asserts: if you define a situation as real, it becomes real in its consequences.

Oftentimes we have the illusion to control our mind, but instead is the mind that control us giving back just informations aligned with our bias. In a short fraction of time we try to answer ourselves questions like: Can I trust this person? Or can I respect this person’s capabilities? The same questions can occur even if the subject you are judging is not a person but a brand, as the questions turn in: Can I trust this brand? Can I trust this brand’s promise? And of course if you run a brand, we are sorry to say that the doom is not different: you have the same amount of time to convey your prospects and customers the desired first impression. In order to maximize your brand and to well leverage it you need to perfectly master how human brain works.

DO YOU WANT TO KNOW MORE ABOUT WINDOW DISPLAYS? READ THIS ARTICLE: 5 TIPS TO BOOST THE PERFORMANCE OF YOUR WINDOWS DISPLAY

In a certain way, we can say Window Dressers have the brand in their hands and window displays represent the first glance a consumer has about the store. The impact is the same of traditional advertising or billboards, but comparing to traditional advertising the main advantage of an attractive window display is the immediacy of the response to an input, that can turn into a purchase in a very short time. Now there are no excuses: you are aware that first impressions really matter, and your window displays are the first impression of your business. For this reason their importance is directly connected to your sales turnover. Finally, please take care of them.

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