5 Tips to boost the performance of your display windows

With the expression “display window” we refer to the windows in a shop showcasing items for sale designed with accuracy to attract customers to the store. Probably you don't know that the first display window in a shop was installed in London 200 years ago. At the time London was already the european capital of consumption and sales were growing rapidly. Since the twentieth century designing and projecting display windows slowly becomes an art with an increasing number of professionals and craftsmens commited to create astonishing and amazing display windows in order to make the store stand apart from competitors. The process of displaying merchandise in a store is called “window dressing” and it aims to surprise people when they come across your display window.

If you have compelling growing plans for your business, and you want your store to stand out from competition possibly you have to boost the performance of your display windows and the following 5 tips could help you.

1. Make it coordinated

Mixing different inspirations or suggestions in a store is not a good idea. You would better serve and attract new customers if you outline an overall and coordinated theme that merge all your display windows and the showcased merchandise. To choose the proper theme you need to have very clear in your mind which products you want to sell and who is your target audience.

2. Tell a story

We know visual communication is much more powerful than words. Telling a story in a visual way could be something really challenging and demanding, but it will boost your business. Usually visual stories respond to the questions “How?” and “why?”, so please decide which “how” and “why” you want to address and which are the steps to get it. Then develop some visual concepts around it.

HOW DOES THE IMPACT OF A WELL DRESSED WINDOW DISPLAY WORK? READ HERE TO KNOW MORE.

3. Avoid predictability

To get noticed you always have to surprise and wonder customers. Your store need to appear as a living place with always something new going on. For this reason avoiding predictability is compulsory. To obtain unpredictability you can plug in or incorporate unexpected items and objects to your display windows, and do not forget to update your display so often as you can following a scheduled plan.

4. Use different shapes and colors

Different shapes and colors are good tools and can help you think visually. The best pick you can do is to choose bold colors, something people can figure out from the distance at a glance. Visual communication is all about fast impacts.

5. Keep it incredibly clean

It could sounds obvious, but it's not. It is proven that display windows with less products embedded outperform display windows with a bunch of different items crammed in. Less is more the famous architect and designer Ludwig Mies van der Rohe said!

DO YOU WANT TO KNOW MORE ABOUT OUR PROJECTS? FOLLOW THE LINK BELOW AND VISIT OUR WEBSITE.