Arte Vetrina Project

AÏZONE SS2016 MIDDLE EAST - UAE

Middle East - UAE
April 2016
ft. Sagmeister & Walsh, New York


For the new Spring/Summer window campaign 2016 of Aïzone we have designed, fabricated and installed a scheme that took its inspiration from the advertising campaign of Sagmeister & Walsh. Whereas drawings generally depict a 3D object in flattened form, we managed to twist this notion and create a 3D set that looks just like an illustration. Playful props like books columns, plants and a giant model featuring an electric blue bob, flashy dotted tights and eyelash extensions are made from d-bond and drawn in a wacky, sketch-like style that pop with saturated colors.

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