SGH - LUXOTTICA MOTHER'S DAY 2015 NEW YORK

New York, US
5th Ave
Miami, Santa Monica, Sidney
May 2015
ft. Gotham Inc., New York

Everything starts with Mom and with this window campaign we feature advice from the past to show how it has colored moments in the present. Energetic, exuberant images of the Jagger siblings happy, smiling, laughing and totally engaged in each other imply motion and activity. On the big panels we get to see the Jagger siblings for real: interacting and playful. We use a storytelling approach by creating a confidential scenario filled the unquestioned protagonists of the scene: sunglasses.