FERRARI ASPIRE MILAN - MARANELLO - ROME - MIAMI - MACAU - ABU DHABI

https://www.youtube.com/watch?v=Wg_SuhEsiq4

Ferrari Store
Milan, Maranello, Rome, Miami, Macau, Abu Dhabi
September 2018
Art Direction: Omar Pallante
Creative Concept and Project Management: Lara Pallante Architect
Production: Coolest
Ph. Andrea Lavaria
Videomaking: Dario Alejandro Barletta

Our team projected this setting up at the Ferrari Store in Milan, Maranello, Rome, Miami, Macau and Abu Dhabi to present the latest result of the brilliant collaboration between the automotive titan Ferrari and the Helvetic excellence Movado: Ferrari Aspire. If the texture recalls the lines of the streets and its asphalt, a play of light and curtains lead the attention to the center of the window display.