VOLVO CONTEST PAVILLION ITALY

Italy
April 2013

For the launch of the new Volvo V60 Diesel Plug-in Hybrid, the company planned an international contest where designers were asked to communicate the boldness of the sportive car, the respect for the environment and the beauty of the design. The spark of the project came from the panel that advertised three driving modes and inspired us to create a specific scheme that would highlight the car. We also added a clear reference to the stylistic lines of the Swedish design and the materials. These components communicated the values of the brand by focusing on the essence of the car and the two key elements: aluminum and natural wood.