PRESS DAY FW 2013 MILAN

Milano, Italia
Settembre 2013

To present the new Jeans Collection the stylist asked us to design an intimate and conceptual installation where the models looked lost between rocks and sky. To create an outdoor atmosphere that would communicate an intimate and scenic feeling we designed a long white clay wall cut across by a strip of LED Screen that looked like a beautiful sky with moving clouds. The models were walking and posing around the scenic rocks and the atmosphere was enriched by soft music and scenic lights specifically created by a lighting designer.