Arte Vetrina Project

Just Don SS22 - MASSIMO BONINI SHOWROOM

December 2021

Location: Milano, Italia
Art Direction: Omar Pallante
Head of Creative: Omar Pallante
Project Management: Claudia Salemi
Concept Development: Federica Franceschini
Production: Forpress
Ph: Dario Barletta


The just don brand perfectly creates a good balance between fashion, sport, entertainment, music, and art. The collections with all-over logos in honor of the historical NBA basketball teams have become an icon of sportswear in recent years. The brand's men's clothing and accessories perfectly embody Chicago's street culture. The oversized volumes, the bright colors, the modern and performing designs of the sneakers, caps, or t-shirts, are the real strength of this brand. It is represented by influencers and influential rappers such as Jay -Z. To celebrate the launch of the designer's summer collection, we have created a project that perfectly combines the world of sport and the designer's street style. The project it takes part in Massimo Bonini showroom in Milan. Our designers have given life to a real life-size tennis court, it is a unique environment with lots of nets and referee chairs, rackets and balls that blend perfectly with the flavor of the new collection. It is a unique and special environment that welcomed customers during the sales, immersing them in this singular installation so much that they were unable to distinguish between reality and fantasy.

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