MANIFATTURA PAOLONI - PITTI UOMO 100

https://youtu.be/1jz1k-hoScs

June 2021
Pitti Uomo 100
Florence, Italy
Art Direction: Omar Pallante
Concept Development: Lara Pallante
Production: Falegnameria Lollo
Setting Up: Claudio Lauriello
Photo & Video: Dario Barletta

AVP has designed and built the area dedicated to Manifattura Paoloni SpA for the highly anticipated return of Pitti 100, the international event that is the world leader in men's collections, brought back by Pitti Immagine. The AVP team wanted to create a single container that would enclose its four iconic brands: Paoloni, Guy Rover, Manuel Ritz and MR * 73, for the most prestigious Italian manufacturing group. The design is a see through concept, airy and homogeneous. Each section is differentiated exclusively by strong identities of the collections of the four brands and their respective logos. Concrete, mirrored plexiglass and the repeated and mirrored motif on the walls of a blue and serene sky represent the desire for a return to normality and a newfound optimism for the upcoming seasons. The circular hanging mirrors on the transversal partitions made of mirrored plexiglass, allows visitors a continuous reflection of the space and the product. Pitti 100. Welcome back.